RALEIGH – Attorney General Josh Stein filed a lawsuit May 15 against JUUL for designing, marketing and selling its e-cigarettes to attract young people and for misrepresenting the danger of nicotine in its products in violation of North Carolina’s Unfair and Deceptive Trade Practices Act.
North Carolina is the first state to take legal action against JUUL.
“JUUL’s business practices are not only reckless, they’re illegal. And I intend to put a stop to them,” Stein said. “We cannot allow another generation of young people to become addicted to nicotine.”
Stein is requesting the court require JUUL to cease selling e-cigarettes to minors in North Carolina, limit the flavors sold in the state, stop advertising and marketing practices intended to or likely to appeal to minors, and delete all customer data for customers whom JUUL cannot confirm are at least 18.