Resourcefulness among event planner’s strengths

Being displaced from a job can discourage some people, but it didn’t intimidate Indian Trail resident Dianne Walker.

By the time Walker lost her job as a pharmaceutical representative for Merck and Co in 2009, she had already started coordinating weddings on the side.

“When I was displaced from Merck, I just decided to step out on faith,” Walker said. “DeeWorks Enterprises was founded a couple of years later.”

DeeWorks Enterprises LLC is a full-service public relations, marketing and event planning firm that specializes in enhancing and branding its clients, which include authors, promoters and nonprofits.

“If we weren’t all-inclusive, the client would hire me to the event side, hire someone else to do public relations, and to contact the press,” she said. “They can hire me and get it all in one bundle.”

Despite being based in Indian Trail, Walker emphasizes her company goes beyond North Carolina.  One of her clients holds events that honor community leaders in eight cities. This fall, they are expanding the program to six countries in Africa.

Walker is the firm’s only full-time employee. She has a team that works part-time, with the size of the team depending on the size of the event.

Among the challenges of running an event planning firm is sometimes a contractor may not work to her standards. She also had an event planned at a venue only for the owner to pass away during the week of the event.

“One of the things I always say, no matter how well you plan, there’s going to be some issue that comes up,” she said. “There are a lot of things that happen beyond your control, but it’s how you handle it. Being resourceful is important in this industry because things happen.”

Want to learn more?

Call 732-762-4729 to learn more about DeeWorks Enterprises LLC.