The Stallings’ town council inched closer Monday, April 11 to finalizing and releasing a citizen survey.
The council met with University of North Carolina Charlotte professor Paul Friday to discuss lingering questions regarding the survey.
Friday, who was selected by the council to construct and administer the survey, was impressed by the council’s effort to draw out the opinions of the people of Stallings.
“The draft questions you sent me were very well done, there was not a lot of work I needed to do to make the questions mutually exclusive,” he said.
Once the survey is approved it will be sent to every household in Stallings. While it would be cheaper to only deliver the survey to a percentage of the households, the council indicated it was only fair all the residents have a chance to voice their opinion. Results from the survey will help the council make some of their upcoming decisions.
The community will be asked a range of questions on subjects dealing with issues such as the performance of individual town departments, the beautification of the town and the economic development of Stallings.
Friday urged the town council to use media sources such as newsletters, post cards and the newspaper to inform the citizens about the survey they would soon have in their hands.
“If you advertise it before they go out, the response will significantly increase,” he said.
Typically, according to Friday, there is a response rate of around 25 percent to surveys such as this one.
“I think we should do all three, a news letter, postcard and in the newspaper,” council member Renee Hartis said.
Friday’s bid to produce the survey, $8,361 was almost $1900 cheaper than the next lowest, Bear Strategies and almost $3100 less than Insight Research.
In nearby Indian Trail, a seven page survey was mailed to 1800 households, large enough to qualify as a random sample in the town of more than 30,000 people. Out of those, 406 households completed the study.
Friday told the council he would have the final version of the survey to them for their approval over the next week.