INDIAN TRAIL – Elicia and Daniel Durst always wanted to start their own business, but they waited for the right opportunity to present itself.
They opened Party Starters on Dec. 1, 2018, in Union Town Centre after noting there wasn’t a party supply store in Indian Trail or Union County.
Having worked 20 years at Walmart, six of those years as the Indian Trail store manager, Elicia learned what the customer wants and needs.
“While setting up the store, I wanted to make sure it wasn’t just a store for children,” she said. “I wanted it to be a party supply store for all types of parties and celebrations, and set it up in sections so that everyone can find what they need easily.”
Party Starters offers a variety of choices when it comes to party planning. The store sells supplies for weddings, birthdays, sports, anniversaries, and bachelorette and bachelor parties.
Balloons are their big business. They have more than 350 mylar balloons, as well as bubbles, air-walkers and floatos, which can be customized with a photo or a message.
Parter Starters has 24 licensed characters, like “Paw Patrol,” and Disney princesses.
Elica is open to working with other small businesses that focus on decorating and weddings venues to help source product for them.
The town council welcomed the Dursts to Indian Trail during its Jan. 22 meeting. Mayor Pro Tem David Cohn jokingly asked if it was a prerequisite for Party Starters to open in the same plaza as the ABC Store.
“It was not, but it did help us out on New Year’s Eve,” she said. “We got a lot of exposure that day.”
The couple’s main focuses for the business are the little touches that are overlooked by the big-name stores. Party Starters is more focused on customer needs and brightening up their guests’ days.
Want to go? Party Starters is located at 5880 W. U.S. 74. Call 704-234-8755.